St. Augustine, Fla. (September 16, 2009) -- America's oldest city has introduced the newest way for vacationers to St. Augustine, Ponte Vedra and the Beaches of St. Johns County, Florida to receive incredible deals and special pricing on lodging, entertainment, golf, dining and much more.

The new Getaway Card provides travelers with an array of discounts to some of the area's most popular attractions, restaurants, hotels, resorts, golf courses and shopping venues.

"We understand that the economic difficulties experienced worldwide have resulted in people carefully watching their spending, taking fewer trips and being much more budget conscious when planning their leisure travel," said Charles Cox, chairman of the St. Augustine, Ponte Vedra and The Beaches Visitors and Convention Bureau. "The Getaway Card provides real savings and value in a time when people need it most."

By visiting www.mygetawaycard.com, travelers can print their free Getaway Card and preview a list of participating outlets and offers. In addition, a Getaway Card logo will be clearly visible in the windows of all participating businesses so visitors to St. Augustine, Ponte Vedra and the Beaches will be able to identify participants in the savings program. For more information regarding St. Augustine, Ponte Vedra and the Beaches, call (800) 653-2489.

About St. Augustine, Ponte Vedra and the Beaches:

Founded in 1565, St. Augustine is the oldest, continuously occupied European settlement in the continental United States and home to more than 85 historical sites, attractions, museums and national monuments. St. Augustine, Ponte Vedra and the Beaches are rich with shopping and dining opportunities as well as activities for the entire family.

Situated between Jacksonville and Daytona Beach on Florida's northeast Atlantic coast, the area offers more than 42 miles of beautiful beaches including the charming Anastasia Island, a myriad water sports and great fishing.

Ponte Vedra offers a variety of luxurious accommodations, fashionable shopping and an array of outstanding championship golf courses for players of all skill levels. The area is home to the internationally-known TPC Sawgrass and THE PLAYERS Championship golf tournament. There is challenging golf to be found throughout St. Augustine and only eight miles from the Old City is the World Golf Village and World Golf Hall of Fame.

With more than 7,000 rooms, suites and villas, St. Augustine, Ponte Vedra and the Beaches offer accommodations for every preference. For those seeking lodging with a historical perspective, the area also features 28 quaint Victorian and Colonial bed and breakfast inns replete with history and charm.